SEARCH ENGINE OPTIMIZATION
Increase traffic to your website by improving visibility on search engines. Think of what driving a car in rush hour traffic would be like if there weren’t any traffic lights or road signs, and you had to navigate through foggy conditions? It’d be hard to reach your destination, wouldn’t it? Well, that’s pretty much what it’s like for customers trying to find your website unless you’re doing Search Engine Optimization (SEO). SEO is the process of improving the volume of traffic to your website with natural search results. SEO can improve the visibility of your site, drive more people to your landing page, and yield long-term results that will jump-start your business
Our SEO Process:
Website Optimization & Marketing Services:
Over the past decade, we have developed a six-step process for obtaining top rankings in the search engines through our website marketing services. The following is an outline of our website optimization process:
The first thing we do is create a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. We begin with your input on what your most important keywords are, and then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This helps us target the right words-the ones that will actually deliver customers to your website.
We then determine what your top competitors are doing in regards to search engine optimization. We look at how many links they have, where they are getting those links and the keywords they are optimizing their websites for. This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.
Develop Search Strategy:
After careful analysis of your competitors, we will formulate a strategy for improving your overall search engine visibility. We will lay out a step-by-step plan for what needs to happen to move your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your chosen keywords, we will make the necessary adjustments to your website to include important keyword phrases in the right places. This will enable your site to show up for your selected keywords. We will also make recommendations for additional content or keyword-related topics to include on your website to attract additional keyword search traffic.
Links from other websites are a very important part of getting your site ranked well in the search engines. We recruit links to your website from various sources. We submit your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to submit your site to including local and industry-specific sites. Additional links are obtained from online press releases, articles and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
Monitor and Adjust:
Each month we provide ranking reports to track the status of your site in the search engines. We monitor your website traffic, paying close attention to where the traffic is coming from and which keywords people use to find your website. We are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the most productive keywords.